Morales Tech Marketing’s’ SEO Philology

What most business owners don’t realize is that there are two types of SEO strategies, Black hat SEO , and white hat SEO. Each of these SEO techniques can then be classified as either legal and illegal. Black hat SEO techniques are those that are not within the boundaries of fair strategies because they use keyword stuffing and other unethical practices. This is a strategy that some online marketing companies use for fast results. However, once search engines like Google, Yahoo, and Bing find out, they will penalize your website as they see fit. White hat SEO techniques, on the other hand, are much more favorable to most clients because they constitute strategies that are legal and fair. Morales Tech Marketing will only use techniques that have been deemed ethical and legal by every search engine.

Keyword Search: We utilizes a unique set of tools to help us find out more about what people find interesting about your specific type of industry. Keywords are an essential component of our SEO development because they reassure us that we are reaching the right market. Without the proper keywords or having no keywords used at all is a costly mistake for your website in the long run.

Keyword Optimization: A website with good content is essentially what readers are looking for. However, before your content reaches your desired audience, it first needs to be processed by search engines. Your website will stand a better chance at ranking higher in a sea of competitors only when your website contains the right set of keywords generated in search queries.

Link Building: Search engines have made it clear that they use different factors to determine where your page will rank within their site. One of those factors is the ability for another website to redirect a reader to your homepage. Link building is all about how popular your site can be to the Internet world. It has been proven time and time again that link building and the number of links you have pointing to your website is a key component that search engines look at before determining which site will be presented first. Give one of our SEO specialists a call to learn more about outbound links, inbound links, and anchor links.

Competitor Research: Most online marketing companies seem to be content with doing the bare minimum when it comes to researching your industry. Here at Morales Tech Marketing, we perform this services so that we get a better understand why your big competitors are outperforming everyone else. This gives us a better guidance on what we should be focusing on and what can be done to outperform every competitor in your neighborhood.

Social Media Evolved

The social media networks that we grew up with to communicate with class mates, family, or friends are no longer just to maintain a connection. They can now be seen as marketing tools that when properly used, can optimize your social media business page, improve website performance, increase traffic, leads, and increase in sales for your business. This is where our fully trained online marketing experts come in. If you have pre-established social media accounts, we can manage them for you. Otherwise, we will build, establish, maintain, and promote your social media channels.

What is Social Media Marketing?

Social media marketing (SSM) is the process of generating brand awareness through various social media networks and platforms such as Facebook, Twitter, LinkedIn, and Google+. Social media marketing doesn’t just offer brand exposure, it also allows you to promote your product or services. It allows you to reach and engage with your customers and prospects in ways that haven’t been done before. When your clients connect with you, they are also promoting you to their friends, fans, and followers in their network and to their circle of friends.

Why Optimize Social Media

Aside from building brand awareness, social media is also a great way to encourage customer engagement and to gain a loyal crowd of followers. Studies have shown that more than 65% of responders use social media to learn more about the company and what kind of product or services they offer. Searches made for a company on social media networks are also on the rise, growing three times over the past few years. Think about it this way, your present customers, and potential prospects are looking for you on their social networks. By not having a strong social media presence, you might as well tell them that you're not interested in what they have to say.

A Responsive Website Design

Did you know that most consumers research a company with their phones now? As more and more people turn to their mobile devices for information, making a website that works effortlessly on both desktop browsers and different mobile devices is crucial for a successful business.  If your website isn’t mobile friendly by now, your customers will move on to a website that is. Morales Tech Marketing has the knowledge and experience to build a responsive site. Websites that have already been established a few years back need to be redesigned. Only a websites that has a responsive architecture will give the best quality browsing experience regardless on which operating system they use. Let our team of web developers transform your old site into something more modern.

What is PPC (Pay-Per-Click)?

Pay Per Click, which has also been referred to as search engine marketing, allows you to move your website to the front page of your desired search engine by advertising with keywords that best matches what your target audience is looking for. One of the most widely used pay per click campaigns today is Google Adwords. What it boils down to is the higher your bid on a particular keyword, the greater the chance your advertisement will be displayed within that search query. The only time you pay is when someone clicks on your listing and connects to your site. To be clear, you are not paying to list your website, you are paying for the clicks people make. This is a great tool if you’re looking to control your advertising budget.

Morales Tech Marketing’s Approach

In order for us to market a new company correctly, we first halve to perform a keyword search on your particular industry and then asses the companies landing page to ensure that their website is optimized for their target audience. A good pay-per-click campaign must first start out with a foundation of prime keywords being used in their respective industry.  Our marketing agents will work with you to identify the most compelling and effective keywords for your campaign efforts. We generally start out by searching short term keywords and then investigate long tailed keywords. Morales Tech Marketing’s PPC plan works practically on every industry and we will work with you based on your budget size. In less than five weeks, your company should start noticing an increase in sales and revenue. Get in contact with one of our specialist for more information.

Reputation Monitoring

People want to do business with a company they can trust and that can only be achieved through a company’s reputation. Therefore, we believe this is a crucial component to any businesses online presence. Reputation monitoring gives a business owner full control over their online search results, which affect reputation, trust, and ultimately sales. It has become so important for business owners to protect their company name or brand due to the growth of the Internet and social media. Morales Tech Marketing will do all of this for you so that you can be made aware of what people are saying and what are some of the best methods and strategies to keep a clean report.

We can tell you right now that there are two clear ways to manage your reputation online and that is to either clear or suppress a negative review or to elevate good quality reviews with meaningful content. Whether you got a good review, a bad review, or have no reviews yet, there are certain strategies that need to be implemented. Let our marketing experts deal with this type of situation.