So by now most of us have heard the term “artificial intelligence” in one way or another. Whether it be through the newest sci-fi film or an article posted on social media, it is a topic that is everywhere right now. And while most of us are probably picturing a humanoid robot that can do everything a human does, that’s not exactly the only form in which this kind of technological intelligence can be used. Not only does this open up the business market but rather also the marketing side of it as this technology allows for deeper opportunities with research, customer service, and sales.

So What Exactly Does This Mean For A Business?

When looking at the general scheme of this topic, one tends to look at the scientific approach to this intelligence. But this technology has become a great platform for businesses to extend their research based on the AI database that picks up patterns that can be graphed and studied by analysts. AI also helps marketing in the sense that there is the availability of monitoring online behaviors that allow for marketing teams to be able to pinpoint personalized ads for just about every person that has visited their certain website.

Not only does this technology benefit the business, but rather the future or current consumer. It lets every online search become a personalized experience that varies from person to person. This familiarity becomes essential in getting people to re-visit websites or click on ads that may be another option that they’re looking for.

How Does AI Help In Customer Service?

Not only does AI technology collect data that tells businesses about the people that are looking at their content or purchasing their products, but it also allows room for improvement which opens up a whole new window for customer service. With the revolution in “chat bots”, getting a quick, simple response from a business has become so easy. No matter what time it is, or what part of the world you are in, these bots are available and programmed with the capability to answer not just frequently asked questions, but also more individually specific questions regarding account information and order status. This allows for the business to reach a higher percentage of customers, while also enlisting their regular employees to run other aspects and channels of customer service, be that through in person or phone service as well.

What Does This Mean For Digital Marketers?

AI is a great tool for digital marketing in many aspects. One of them is the power to maximize social media outreach. AI creates very in depth research that allows marketing to get a good look at the people behind the numbers in research. Once you have the data it is easy to look at the patterns that show the influence of certain posts against each other. It’ll show you what is popular, what is not, what content people are more inclined to click on and view, as well as what topics curate the most response, both positive and negative. With that information, it becomes easier for marketers to respond with content that will raise those numbers as well as keep the visitors that are already responsive.

This innovating technology has also made it easier for content to be scheduled and posted more consistently. Content such as posts become scheduled for certain times, such as peak visiting times on a website, and allow for the maximum amount of views. This allows you to not only stay ahead of the game when it comes to your work load, but also it will save you time with not having to worry about posting at certain times. It opens up your schedule to create content on your own time and posting them at the times that seem appropriate without actually spending the time in doing it.

AI technology is not only there to make your current job a little easier and smoother, but also is there to help with future decisions, as well as identifying room for improvements and enhancements. Through this technology, data can show the holes in a website that are lacking in certain elements that you are capable of filling with anything from content, to SSO research, and anything else that could be a part of improving your website. It also looks at what you already produce and using the numbers generated, there becomes a clear picture of what becomes more popular at certain times, what styles work, and what content is not really hitting the mark.

Now That This is the Future, What’s Next? 

While only time can tell us just how things will work out, which trends will last and which ones will fade slowly or quickly, there are aspects to this technology that take some of the stress out of the waiting game. A lot of the marketing business is based on trial and error and taking an in depth look at what strategies work and don’t work for your business in all aspects. One thing that this on going technology offers is a way to condense much of that guessing work and look at our business through a bigger picture with a deeper understanding of the patterns that your consumers and business are going through.

Understanding how AI technology suits your type of business and the goals that you have in marketing it will only help establish a set pattern that will ensure a successful website with content that not only curates a responsive audience, but also promotes other aspects of your business by that through the actual website, chat bot, or social media outlets. It becomes about the work that is put in to understand new approaches to the business, such as embracing AI technology and learning how to use it to your business’s advantage.